I've shared this story verbally a couple times, but I wanted to share it with you since I always get asked this:
Why is your company named Firebird Photography?
After observing that most photography studios inherit the name of the owner or lead photographer (ie: Bob Jones Photography, Joe Smith Studios, etc.) I knew I wanted to avoid that. Nothing against that methodology, but I knew going into business that I wanted a strong brand, one that was memorable and recognizable.
Inspiration came from two things that were more than appropriate to me: the muslce car from the 70's the Firebird and the Chinese Phoenix, the fenghuang, or the Firebird. The muscle car is obviously a nod to my love of all things vintage. It's an icon of the era -- and a sexy one at that! The Chinese Phoenix is actually tattooed on my chest. It represents beauty and evolution for the Firebird destroys itself in flames only to reborn a more magnificent creature than before.
A veteran to fashion photography pointed out that it would have been better to have my name be the brand, but that's not what I wanted. One of the beautiful things of my images is they allow the viewer to create their own narrative and storyline. By keeping everything in the Firebird universe consistent and under the same mythical brand, it maintains that realm of imagination, which is what I wanted :)